To drive participation and excitement, Lazulite incorporates gamification elements into its stand designs. Visitors can engage in trivia, skill-based games, or augmented reality scavenger hunts that highlight brand values and key products. These interactive challenges not only entertain but educate, reinforcing brand messaging in a memorable way. Gamification also encourages social sharing, longer booth visits, and friendly competition—all of which contribute to a more dynamic and crowded exhibition presence.